The international design and consulting firm IDEO partnered with BIEN, a motion design studio based in Los Angeles, to create a marketing video for the launch of Shape, its new collaboration product.
IDEO is working to solve huge global challenges, so it wanted the Shape video to reflect its current initiatives – the future of automobility.
BIEN was responsible for creative direction and animation, working hand in hand with the IDEO team and its illustration partner Cassandra Fontaine to create a unique video featuring an original music score by Kevin Boenzli.
“The guiding strategy was to create something you’ve never seen or heard before. We didn’t want to create just another explainer style video. This project required us to animate low riders, mech suits, drones and flying cars. So yeah, we had a great time making it!”, says Hung Le, creative director at BIEN.
Launched in 2017 by creative director Hung Le and executive producer Ricardo Roberts, BIEN is a multicultural American design and animation company driven to do good. Inspired by the world's best ideas, brands and causes, BIEN exists to help brands connect with diverse, global audiences. To achieve this, the studio practices inclusive design. Learn more and view the company's latest work here: http://thisisbien.com