Creative agency Biborg are celebrating after their digital campaign for Assassin’s Creed III won the Internet Advertising Competition Award for the Best Entertainment Integrated Ad Campaign.
In October 2012, the video game publisher Ubisoft trusted Biborg to design and implement the digital campaign for the launch of the video game Assassin’s Creed ® III. Biborg created a few interactive campaigns, which they launched simultaneously on a French and European level.
The mobile campaign, broadcasted on both iPhone and iPad, was designed to immerse the user in an interactive and innovative experience. The creation began with an interstitial video to attract attention and develop brand awareness. Then the format “banner + layer” invited users to interact on iPhone through the use of the compass and sliding on the iPad to shoot an arrow.
A digital billboard campaign was aired in different Parisian railway and metro stations and shopping centers - with multiple displays synchronised with the objectives of a big impact and immersion.
Biborg also conducted an online campaign on YouTube made on an European level in a format Masthead homepage promoting a contest that aimed to promote the brand among the general public.
“We are delighted to have won this award for the campaign Assassin’s Creed III. This rewards the work of all the team and the trust of our customers. Using the display of a compass in a mobile setting was a real technical and creative challenge, but we are very proud to have been awarded for this grand premiere!.”
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honour excellence in online advertising, recognise the individuals and organisations responsible, and showcase the best in award winning Internet advertising.
For more info: http://www.iacaward.org/iac/