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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Biborg Changes the Game and Immerses the Opera Ballet in the Metaverse

28/06/2022
Advertising Agency
London, UK
170
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Working with Epic Games and Movella Xsens, the first dance performance under Unreal five in real time opens to the public on a hybrid Metaballet stage

Biborg, in collaboration with Epic Games and Movella Xsens, has imagined, produced and realised a unique experience; the first dance performance under Unreal five in real time, open to the public: NYMPHEA SELENIS, a live performance with a dancer from the Ballet de l'Opéra National, Hugo Vigliotti, on a hybrid Metaballet stage that is both real and virtual, mixing total immersion, art and gaming.

Biborg and Hugo Vigliotti, a dancer from the Paris National Opera Ballet, have combined video games and live arts to offer an unprecedented show as part of the Motion Motion festival. Indeed, with a constant desire to innovate, a flawless creativity and an open vision on the world, it is quite natural that the independent agency Biborg wanted to change the rules of gaming and live performance. This interactive and connected experience evolves in real time according to the dancer's movements, like a video game designed specifically for Performing Arts.

"We are witnessing the birth of a new form of entertainment thanks to the latest innovations in video games. It is now possible to completely redefine live art and invite artists and spectators to directly interact with the live performance landscape. In a few years, these experiences will be everywhere" claims Ismaël El Hakim - chief creative officer of Biborg.

Biborg is a leading independent Gaming marketing services agency. It's no surprise then that we find the agency at the heart of such an experience under the Unreal 5 engine, combining video games and cultural content. Ultimately, what are the limits of gaming when it is associated with live art? For Biborg, there are none. 

True to its vision and its desire to bring gaming off the beaten track and among all communities, the agency has demonstrated that a new form of live performance is possible, with the perspective of integrating the essential characteristics that we appreciate in the world of video games: freedom of action and interaction with the visual and sound environments, multiplayer aspect, interactivity between the content and the audience in real time, challenges with multiple possible outcomes, interactive streaming with an online audience... 

With this technological tour de force, the Biborg teams can now offer their clients an infinite number of innovative possibilities mixing real performances with the virtual sphere, or Metaverse, with an unparalleled gaming and event approach.

Credits
Agency / Creative