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Biborg Campaign for Jack the Giant Slayer

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Digital work supports launch of Warner Bros. film

Biborg Campaign for Jack the Giant Slayer


Biborg signs a massive digital campaign for Warner Bros Entertainment France, to support the launch of the film Jack the Giant Slayer, a great entertainment film in 3D for the whole family. The story follows the adventures of Jack, a young farmer who accidentally opens a passage between our world and another: the land of a terrifying race of giants...
A teaser campaign began three weeks before the film's release on various entertainment portals. An in-ad interactive mini game immersed users in the epic-scaled atmosphere of the film. This lead unit invited to play as a giant in a challenge to test strength and accuracy throwing huge trees as far as possible.
"This fun and engaging re-playable mini-game allowed us to truly set the stage of the film towards a wide audience including consumers of Social Gaming, it performed two to three times better than the creative without mini-game.» Frédéric Paul, Account Manager.
In train and metro stations, a ‘digital out of home’ campaign using up to four synchronised screens side by side offered a large, impactful and immersive viewing experience.
The day of the launch on and, two groundbreaking homepage takeovers started with a 30 seconds teaser video and invited users to explore the full trailer in HD, without leaving the website.
This campaign for Jack the Giant Slayer shows how multiple executions adapted to each channel enhanced the impact and immersion in the film’s universe.


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Biborg, Tue, 02 Apr 2013 11:06:43 GMT