BHF Urge You to Fight For Every Heartbeat

The British Heart Foundation (BHF) has today launched a new campaign - Fight For Every Heartbeat - calling on people across the UK to fight back against heart disease by donating £3 to fund its crucial research.

 

 

The new campaign from Grey London and the BHF brings together heart patients and scientists and hails research as the weapon needed to win the battle against heart disease. The moving TV advert also features the devastating moment that sent a chill across the nation – Fabrice Muamba’s on pitch cardiac arrest.

 

Nick Radmore, Head of Social Marketing and Brand at the BHF said: “Coronary heart disease (CHD) is still the UK’s single biggest killer– we need the nation to unite behind our quest to fund research and eradicate this deadly disease wherever it hides. Our new campaign features real heart patients who suffer with heart conditions and truly demonstrates how heart disease touches us all. It shatters the lives of too many children, parents and grandparents but with the support of the public we can truly fight for every heartbeat.”

 

 

Project name: HATE

Client: The British Heart Foundation. Betty McBride (Policy and Communications Director). Nick Radmore (Head of Social Marketing and Brand)

Brief (in one line): Raise awareness that the BHF fights heart disease through research

Creative agency: Grey London

Executive Creative Director: Nils Leonard

Creative Director: Vicki Maguire 

TV Producer: Natasha Johnson

Assistant TV Producer: Joe Arojojoye

Account Management: Sarah Jenkins, Sophie Fredheim

Planner: Matt Buttrick, Katie Brinsmead-Stockham

Media agency: PHD

Media planner: Monica Majumdar, Jessica Crawford

Production company: Waspface 

Director: Paul Gay

Producer: Tim Nunn

Editor: Adam Spivey

Post-production: The Mill

Soundtrack composer: Matt Simpson

Audio post-production: Wave