BFG Adds Crunch for Lance’s 100th Bday Launch
Old school vending machine staple Lance (www.lance.com) (the makers of those peanut butter crackers we all love!) is attracting new fans, in new ways.
BFG (www.bfgcom.com) launched the campaign in conjunction with Lance’s 100th birthday. It includes website, social media, online media, in-store POS and guerilla executions.
Credits
Chief Creative Officer: Scott Seymour
Creative Director (Copy): Matt Nadler
Creative Director (Art): Ryan Kasal
Creative Director (Events): Kate Bradbury
Interactive Creative Director: Jen Hammes
Interactive Strategy Director: Sloane Kelley
Chief Strategic Officer: Bill Kwiatkowski
VP of Production & Planning: Jill King
VP of Account Services: Steve Hamilton
Account Executive(s): Katie Barrett, Sheena Gorman
Software Development Manager: Tyrus Christiana
Interactive Project Manager: Tony Giovannini
Project Manager: Meredith Schroeder
