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BFG Adds Crunch for Lance’s 100th Bday Launch

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Old school vending machine staple attracting new fans

BFG Adds Crunch for Lance’s 100th Bday Launch

 

Old school vending machine staple Lance (www.lance.com) (the makers of those peanut butter crackers we all love!) is attracting new fans, in new ways.
 
BFG (www.bfgcom.com) launched the campaign in conjunction with Lance’s 100th birthday. It includes website, social media, online media, in-store POS and guerilla executions.
 
Credits
 
Chief Creative Officer:  Scott Seymour                                               
Creative Director (Copy): Matt Nadler
Creative Director (Art): Ryan Kasal 
Creative Director (Events): Kate Bradbury
Interactive Creative Director:  Jen Hammes
Interactive Strategy Director: Sloane Kelley
Chief Strategic Officer: Bill Kwiatkowski    
VP of Production & Planning: Jill King      
VP of Account Services: Steve Hamilton                                                                                                    
Account Executive(s):  Katie Barrett, Sheena Gorman
Software Development Manager: Tyrus Christiana    
Interactive Project Manager: Tony Giovannini
Project Manager: Meredith Schroeder
 

 

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lbbonline.com, Thu, 14 Mar 2013 14:09:28 GMT