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BFG Adds Crunch for Lance’s 100th Bday Launch

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Old school vending machine staple attracting new fans

BFG Adds Crunch for Lance’s 100th Bday Launch


Old school vending machine staple Lance ( (the makers of those peanut butter crackers we all love!) is attracting new fans, in new ways.
BFG ( launched the campaign in conjunction with Lance’s 100th birthday. It includes website, social media, online media, in-store POS and guerilla executions.
Chief Creative Officer:  Scott Seymour                                               
Creative Director (Copy): Matt Nadler
Creative Director (Art): Ryan Kasal 
Creative Director (Events): Kate Bradbury
Interactive Creative Director:  Jen Hammes
Interactive Strategy Director: Sloane Kelley
Chief Strategic Officer: Bill Kwiatkowski    
VP of Production & Planning: Jill King      
VP of Account Services: Steve Hamilton                                                                                                    
Account Executive(s):  Katie Barrett, Sheena Gorman
Software Development Manager: Tyrus Christiana    
Interactive Project Manager: Tony Giovannini
Project Manager: Meredith Schroeder


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