The Marketing Standard
Tue, 11 Aug 2015 15:58:22 GMT
Leading beverage company Gruppo Campari is growing its digital marketing footprint and the company’s global strategic marketing team has awarded L.A. agency TVGla digital marketing responsibilities for international marketing, for such brands as Wild Turkey, Appleton Estate Jamaica Rum, and SKYY Vodka.
TVGla is being tapped to develop the global social media presence for these three signature brands and will provide broad digital marketing support for Campari’s global strategic marketing team, which is based out of its US headquarters in San Francisco.
“Helping these brands navigate the different social media platforms and creating content that is unique and appropriate for each channel is one of our sweet spots,” noted Dimitry Ioffe, CEO of TVGla. “We are excited to help Appleton Estate, Wild Turkey and SKYY grow awareness and engagement with consumers.”
TVGla will work across Facebook, Twitter, Instagram, Pinterest, and other emerging platforms to create content that supports each brand’s story. In addition, the agency recently redesigned and launched Appleton Estate’s global website.
“We were looking for a digital agency that understood how to tie together digital campaigns for our global brands to local markets,” explained Melanie Batchelor, VP Global Spirits. “We were impressed with the agency’s work for Pepsi in Latin America and their ability to leverage the attributes of different social channels to build brands in the digital space.”
The Instagram work from TVGla for Gruppo Campari can be seen here.view more - Hires, Wins & BusinessThe Marketing Standard, Tue, 11 Aug 2015 15:58:22 GMT