Beutler Ink Labs Division Compares the World Cup to the Superbowl

If you’re like many Americans, you probably aren’t planning to pay much attention to the 2014 FIFA World Cup. You might be aware of it from various TV ads, but, chances are, you’re not all that invested in how the American team does—or any team, for that matter.

But for much of the globe, the World Cup is a huge event. To give you a sense of just how huge, Beutler Ink Labs Division visualized a comparison of viewership, looking at how many people watched the Super Bowl this year compared with the number of viewers of the final match of the last World Cup.

If you had any doubt about the popularity of soccer in the rest of the world, let those doubts be dashed with this handy infographic.