Betway Partners with DLMDD to Create Powerful New Sonic Identity

Entertainment and betting brand Betway has partnered with DLMDD to create a powerful new sonic identity, to further enhance recall, recognition and equity with audiences across the world.

Becoming the latest global advertiser to invest in sound, Betway has released a sonic logo to deliver the unique feeling of thrill and excitement synonymous with the brand. By launching the sound identity, Betway has won industry attention, being named as ‘Best newcomer’ and ‘One to watch’ in the Top 10 Sonic Brands by marketing guru Mark Ritson.   

Developed by specialist sonic branding agency DLMDD in conjunction with Saatchi & Saatchi, the new identity is being rolled out globally across all business divisions including Betway esports, and for use across all consumer touchpoints, activities and markets. 

Consumer research from SoundOut, the world leaders in sonic testing, shows the sonic logo delivering strong brand effectiveness metrics for personality (92%), brand appeal (74%), and perception of brand value (77%).

Sascha Darroch-Davies, co-founder of DLMDD, comments: “This is a punchy piece of sonic branding. But beyond just a great sonic logo, Betway is a symbol of just how much brand impact can be packed into three seconds of sound. We’re delighted to see it dubbed to be a top 5 sonic identity in the years to come.”

Wes Godwin, brand director at Betway said he was: “Elated to see that our new Brand Sonic has been recognised by Mark Ritson as 'Best newcomer' and 'One to watch’. An immense effort by my team and the guys over at DLMDD and Saatchi & Saatchi for getting this delivered to such a high standard.”