Betway Appoints Saatchi & Saatchi as Lead Creative Agency

Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide.

The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and Spain and will encompass TV, Out of Home, Radio, Press and Digital, with a global marketing spend of over €100m.

The win follows the conclusion of a four-way competitive pitch process managed by the AAR.

Anthony Werkman, CEO, Betway said: “As our industry and consumer behaviours change, sport remains a social currency around the world. We’re excited to work with Saatchi & Saatchi on exploring new creative ways to connect with today’s consumers while developing the next phase of our business.”

Sam Hawkey, COO, Saatchi & Saatchi, said: “Betway is a business on a strong growth trajectory and we’re delighted be to working with them on the brand’s creative evolution both here in the U.K. and beyond. This ambition for their business and brand coupled with their appetite for great creative work means we can’t wait to get stuck in!”