Betway Announces UK Media Review

Betway, the global betting site, is reviewing its media agency arrangements after the conclusion of its partnership with Starcom in the UK.

 

The gambling brand, which is the official principal partner of Premier League football club West Ham United, offers sports betting, casino, bingo and poker in multiple regulated markets.

 

Betway CEO Anthony Werkman said: “We have grown significantly since our UK launch in 2012 and Starcom has been integral to getting us to this point in our journey. 

 

“We have ambitious plans for 2018 and beyond and feel it’s time to bring some fresh thinking to the account. We thank the teams at Starcom for all their work to date.”

 

A shortlist of potential media agencies is currently being compiled with the assistance of AAR and a result is anticipated by the end of February 2018.