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Betty Crocker’s Pancake Mix Flips the Morning Routine

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VMLY&R teams up with Good People and director Paul Butterworth for the spot

Betty Crocker’s Pancake Mix Flips the Morning Routine

VMLY&R, have created the new campaign film to promote Betty Crocker’s pancake mix. Based on the premise: ‘Flip the Morning’ with Betty Crocker pancakes. It was shot by the production house, Good People, with Paul Butterworth as the director.

'Flip the Morning' was conceived by VMLY&R along with the Betty Crocker team, to communicate that the best way to start your day and turn around any mood (the flipping of one’s morning) is by making a Betty Crocker pancake. This was carried forward to the execution of the film as well; because in the film, we see everything flipping. Just like you’d flip a pancake. And with it, turn around a boring morning into an unexpected but delicious breakfast time.


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Advertising Agency: VMLY&R, Dubai, UAE

Chief Creative Officer: Kalpesh Pathankar

Creative Director/ Copywriter: Giorgia Fattoracci

Senior Art Director: Ivan Bormaister

Account Manager: Maria Jabbour

Senior Account Executive: Spiro Malak

Producer: Shubha Barril

Production House: Good People

Director: Paul Butterworth

Producer: Chantal El Haber

Genres: People, Dialogue

Categories: Food, Breakfast

VMLY&R North America, Tue, 09 Nov 2021 15:16:01 GMT