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Betty Boop Struts Into the Digital Era with Her Own Fashion App



Rare Breed Digital & Fashion UK bring the 1930s cartoon icon to phone & tablet screens

Betty Boop Struts Into the Digital Era with Her Own Fashion App

One of the most iconic animated cartoon characters of all time, Betty Boop, has stepped out of the 1930s and into the digital age, unveiling her new app game Dress Betty Boop.

The free app, developed by Rare Breed Digital and created by licensed specialist Fashion UK under an agreement with King Features, is currently available on iOS and is soon to be released on Android. 

The game allows fans to play personal stylist to the jazz-age flapper girl, Betty Boop, in a range of glamourous garments.

Dress Betty Boop consists of six levels, each with six games, inviting the gamer to step inside Betty’s wardrobe and choose outfits for a variety of occasions: from a stylish day at the races, to a opulent night at The Oscars. 

Each game gives the player a specific time allocation (ranging from ten to sixty seconds) to choose a suitable outfit for Betty; they are able to select from a range of tops and bottoms or dresses, and compliment these with a variety of shoes and accessories. 

The completed outfit score is then calculated by the game’s en-vogue algorithm, to decipher the player’s level of fashion know-how. The outfit ensembles can then be posted on social media to share styling skills.

Betty Boop, once a symbol of the Depression Era, is one of the most famous sex symbols of the animated screen. First arriving on television in 1930, Betty is loved by both sexes and all ages: from current ‘tweens’ to those who remember her from their own childhoods. 

Due to her longevity and popularity Betty has enjoyed a range of merchandise: from fashion clothing and accessories, to beauty ranges and even kitchenware. 

Fashion UK CEO, Gurdev Mattu, said: “Betty Boop is still as popular as her first appearance on screen, eighty years ago. She speaks to so many ages providing a unique versatility, which has made her so successful in merchandising. 

The last ten years have seen a real surge in gaming apps that appeal to a breadth of audiences; it seems natural to take Betty Boop onto this new platform and we’re excited to deliver a new type of product to her fans.”

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Categories: Sports and Leisure, Gaming, Tue, 12 May 2015 11:52:18 GMT