I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Better Is Out There

Trends and Insight 22 Add to collection

Ever wonder how good it feels to have time in your day to think deeply? Blutui's Graeme Blake explores...

Better Is Out There

Here’s what I think.

I think that there’s a certain irony to the constant struggle studio teams find themselves drawn into. A daily struggle within agencies to deliver on the big idea, the creative vision, the 24/7 struggle to keep websites up and maintained, the human struggle to deliver something meaningful within the time that’s available.

For many studio professionals this ever present struggle means there's no time left in a working day to rise above the mayhem, draw a clean, crisp breath and evaluate how ‘things’ are being done and why. 

I’m speaking from experience. 

Our own digital agency once felt the deep pain of technology fragmentation, of a bloated headcount, of technology constraints and a general mayhem that saw projects lurch and flounder. Our little independent digital agency clients used to gnash their gnashers at project delays and eventually there was a need to outsource when the studio completely ran out of production headroom. That's when the Eureka moment happened. 

Bad enough we were inefficient using legacy tech in our own environment, now we found ourselves spending even more time managing external relationships to get the work out and essentially paying retail for the privilege. More pressure on our time, less creativity and less available margin. This had to stop. 

It did not stop, in fact worse is to come, we knew we weren’t alone. We asked around, we visited agencies all over the world and the same issues were being experienced in studios large and small, networked and independent, digital and not so digital and everywhere it was the same imploring, searching question being asked back. 

“Surely there’s a better way?”

Selfishly, we wanted to improve our own lot, our working lives and the experience we were offering our devs, studio production managers and clients. Somewhat unselfishly we wanted to give the agency sector a better than fighting chance of experiencing those same productivity gains, creativity and control over web projects and margins.

The result so far? We’ve successfully built a development platform that answers all the issues we, and all the agencies we visited, had been experiencing. Now agencies can achieve more, without anxiety or overtime with a smaller team than ever before. Smaller, happier teams who turn out more interesting work in better time than they ever did with the multitude of legacy tech we were wrestling with and wait for it; clients use their gnashers for smiling, not like before, gnashing their teeth as they wait a lifetime for their project or grinding them as they begrudgingly pay the bill, late.

Our mission now is to bring these platform advantages to the industry we love, so studios everywhere can resume control of their projects. We’re sharing what we’ve learned and built so agency studios can let their creativity free and collaborate with talent and teams wherever they may be to make the work as effortless as possible, efficient to deliver and joyous for clients to behold.

Imagine being so well and truly under the pump that you lack the bandwidth to explore that one technology that can free you and your team up for good. 

See where this is going?

If you’re struggling to find the time to evaluate new technologies because you’re in the muddy trenches wrestling with ornery old technologies. When you’re spending time placating fractious development teams who in turn battle creative briefs, budget expectations, deadlines and time zones I ask you to stop. Breath. Listen for a minute.

Better is out there.

view more - Trends and Insight
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Blutui®

Creative Agency

Creative Agency: PAN

Art Director: Pedro Marques

Strategist: enter name

Executive Creative Director: enter name

Creative Director: enter name

Digital Agency

Digital Agency: PAN

Media Agency

Media Agency: enter name

Production Company

Production Company: PAN

Director: enter name

Producer: enter name

Production Service

Production Service Company: PAN

Producer: enter name


Edit Company: enter name

Edit Assistant: enter name

Post Production / VFX

Post Production Company: enter name

Colourist: enter name

Producer: enter name


Music Company: enter name

Composer: enter name


Sound Company: enter name

Producer: enter name

Blutui, Thu, 31 Mar 2022 08:05:00 GMT