Betfair Appoints Brand Project to Collective of Bear Meets Eagle On Fire, Untangld and SPEED

After a thorough review of its marketing capability requirements, online wagering platform Betfair has appointed a collective of independents for its brand relaunch across ANZ. Creative studio Bear Meets Eagle On Fire will lead creative duties, while Untangld will lead brand and customer strategy support and SPEED, media analytics and planning.

Nick Thomas, marketing director, Betfair, said: “This is a group of partners with world class talent and an ambition for driving business outcomes. As an exchange, we have a unique proposition, and we’ve been impressed by the unique thinking and quality of work the team have already shared. We thoroughly believe there is room for some very different work in our category, and we have the right partners to help develop it.”