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BETC's Versailles for Kids Distracts Your Kids from Explicit Content

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Agency launches series of toys and a mobile app to coincide with season two of the raunchy Canal+ show

BETC's Versailles for Kids Distracts Your Kids from Explicit Content

Versailles, the TV show produced by TV Canal+ centred around the life of King Louis the 14th of France, made headlines last year when it premiered internationally. 

One article from Antonia Fraser of The Guardian stated that Versailles "begins with sex and ends with sex and in between you have royalty, mistresses, intrigue, illegitimate children..."

For the launch of season two, Canal + and BETC Paris created 'Versailles for Kids', a collection of toys and a mobile app meant to keep children from viewing explicit content. Each game was created to be played within 52 minutes, the run time of an episode of Versailles.

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Client

Advertiser: Canal+

Creative Agency

Creative Agency: BETC Paris

Executive Creative Director: Stephane Xiberras

Creatives: Rayhaan Khodabux, Remi Campet

Genres: Comedy

Categories: Media and Entertainment, TV and Radio

BETC Paris, Wed, 19 Apr 2017 09:59:47 GMT