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BETC's Christmas Ad for Bouygues Telecom Is a Dad-Dancing Bonanza

Creative 2.2k Add to collection

Henry's Martin Werner helms fun spot for the French brand

BETC's Christmas Ad for Bouygues Telecom Is a Dad-Dancing Bonanza
Christmas has started at Bouygues Telecom who are once again marking the arrival of the festive season with a heartwarming Xmas-advert. 

The loving father in this little film is a man with some groovy moves... We get to follow him and his son as the years go by and the kid goes from being a little boy marveling at his dancing father, to an awkward teenager and to finally becoming a dad himself. 

The story illustrates how with Bouygues Telecom, a brand new smartphone under the tree is more than just a new piece of technology, it can also be the beginning of new beautiful stories, making generations meet. 

The film which was launched on French TV yesterday was directed by Martin Werner of Henry and set to 'Come and get your Love' by Redbone which fans will recognize from the epic 'Guardians of the Galaxy' - intro scene. 


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Client

Brand: BOUYGUES TELECOM

Client Management: TANGUY MOILLARD, ANNE-LAURE DREANO, AUDREY LONGUET

Sound

Sound Company: GENERAL POP

Production Company

Production Company: HENRY

Producer: JEAN OZANNAT

Director: MARTIN WERNER

Creative Agency

Creative Agency: BETC PARIS

Executive Creative Director: STÉPHANE XIBERRAS

Creative Director: DAVID SOUSSAN, MARIE-ÈVE SCHOETTL

Copywriter: RÉMI CAMPET

Art Director: RAYHAAN KHODABUX

Producer: SEBASTIEN LINTINGRE

Agency Management: BERTILLE TOLEDANO, MATHIEU LAUGIER, VERA LUCAS, JUSTINE AVENEL, ELODIE COLIN

Music Creative Director: CHRISTOPHE CAURRET

Genres: Choreography, Music & Sound Design, Comedy, People, Storytelling

Categories: Smart watch, Consumer Electronics

BETC Paris, Mon, 12 Nov 2018 16:41:54 GMT