“I have never met a bear with such an appetite for lions before”, jokes Stéphane Xiberras, CCO of BETC Paris and creative director of “The Bear”, at the news of the success at this years Cannes Lions Festival.
At last Saturday night’s ceremony, “The Bear” for Canal+ was awarded no less than four Golds (three in the Film Craft category and one in Film), one Silver (Film Craft) and the Film Craft Grand Prix.
The film, directed by Matthjis van Heijningen, who also directed the award-winning “The Closet” for Canal+, is a behind the scenes look at the extraordinary rise of a bearskin rug to directorial fame.
That is the 7th Grand Prix that our friend Paul Bearman has been awarded this year and tonight he will celebrate with a big pot of BETC honey.
See the work featured within Little Black Book last November and read more about the campaign by clicking here: