Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

BETC wins the Grand Prix Film Craft for “The Bear”

Awards and Events 0 Add to collection

At the Cannes Lions Festival of Creativity 2012

BETC wins the Grand Prix Film Craft for “The Bear”


“I have never met a bear with such an appetite for lions before”, jokes Stéphane Xiberras, CCO of BETC Paris and creative director of “The Bear”, at the news of the success at this years Cannes Lions Festival. 
At last Saturday night’s ceremony, “The Bear” for Canal+ was awarded no less than four Golds (three in the Film Craft category and one in Film), one Silver (Film Craft) and the Film Craft Grand Prix. 
The film, directed by Matthjis van Heijningen, who also directed the award-winning “The Closet” for Canal+, is a behind the scenes look at the extraordinary rise of a bearskin rug to directorial fame. 
That is the 7th Grand Prix that our friend Paul Bearman has been awarded this year and tonight he will celebrate with a big pot of BETC honey. 

See the work featured within Little Black Book last November and read more about the campaign by clicking here:


view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Wed, 27 Jun 2012 15:32:11 GMT