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BETC Takes Flight with Air France

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Colourful new films present the company's services from the point of view of satisfied customers

BETC Takes Flight with Air France

"France is in the air", once again, with Air France and BETC, thanks to a series of five films presenting the different services offered by the company, from the passengers’ point of view.

 

Satisfied, relaxed or delighted - the passengers discover all the pleasures of traveling 'à la français', as comfortable at the airport as mid-air.

 

The films, released today on the 30th of March, invite us into the colourful, slightly offset and chic universe of Air France, following the style of the company’s safety demonstration video released last year.

 

The films come in eight languages, although staying true to the French accent, and will be distributed online and on mobile all over the world, with a strong media support in nine countries (France, US, Germany, Brazil, Canada, China, Spain, Italy and Japan).






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Client

Advertiser: Air France

Production Company

Director: Kathryn Ferguson

Producer: Camila Méndez

Production Company: RITA

Music

Artist: GLASS CANDY

Composer: JOHN PADGETT & LORI MONAHAN

Publisher: KOBALT MUSIC PUBLISHING LTD

Song: WARM IN THE WINTER

Sound Editor: ITALIANS DO IT BETTER, INC

Sound Production: Florine Perrault @ GREEN UNITED MUSIC

Creative Agency

Art Director: Marie-Eve Schoettl, Charles-Antoine De-Sousa

Copywriter: David Soussan, Souleman Dialo, Simon Lamasa

Creative Agency: BETC

Executive Creative Director: Rémi Babinet

Managing Director: (Deputy) Tiphaine du Plessis

President: Bertille Toledano

Production Manager: (Senior Digital) Romain Degelcke

Genres: Visual VFX, People, Fashion & Beauty, Luxury

Categories: Airlines, Travel

BETC Paris, Wed, 30 Mar 2016 10:27:38 GMT