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BETC Shopper is Renovating Relationships This Valentine's Day

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Home improvement store Leroy Merlin launches a cheeky tutorial shot by Blacktool

BETC Shopper is Renovating Relationships This Valentine's Day

The French home improvement store Leroy Merlin and its agency BETC decided to help couples renovate their relationship in a few easy steps, right on time for Valentine’s Day.

The cheeky tutorial, set to the chirpy tune “How do you like your eggs in the morning”, give couples some very hands-on advice. Start by wearing protective clothing, smooth out any flaws and give both your home and your relationship a make-over!

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Advertiser: Leroy Merlin

Production Company

Director: Blacktool

Producer: Elodie Andurand

Production Company: Rita Films

Creative Agency

Account Managers: Etienne De-Laharpe, Sarah Guilloteau

Art Director: Nicolas Prado

Copywriter: Guillaume Palmantier

Creative Agency: BETC Shopper

Executive Creative Director: Stéphane Xiberras

Genres: Comedy

Categories: Home Appliances, Decorating

BETC Paris, Fri, 13 Feb 2015 16:35:44 GMT