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BETC Presents 'The Sergeant' for War on Screen

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Official trailer for international war movie festival, shot by Rita Films' Mathias Pardo

BETC Presents 'The Sergeant' for War on Screen

War on screen is an international film festival, fully dedicated to warmovies. The festival takes place in the Champagne-region in France, mostlyfamous for the delicious sparkling drops produced in its vineyards.


The festival aims to highlight the relationship between war and cinema,in a broad sense.
Over the years, filmmakers have testified of the complexity ofconflicts, their origins, their realities and their consequences, as much onthe battlefield as in society, proposing their own – often committed to peace –artistic visions.


As a partner and sponsor of the festival, BETC has teamed up with theproduction house RITA and director Mathias Pardo to create a trailer, featuringone very angry sergeant, telling off his soldiers.

 


Credits


Client: FESTIVAL DE CINEMA « WAR ON SCREEN »
Client Management: Philippe Bachman, Paola Caretta
Agency: BETC
Executive Creative Director: Stéphane Xiberras
Art Director: DinoFalduto
Writer: CyrielleDebrun
Production house: RITAFILMS
Producers :Michel Teicher, Elodie Andurand
SoundProduction : Green United Music
Director : Mathias Pardo

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Categories: Sports and Leisure, Cinema and Theatre

BETC Paris, Fri, 06 Sep 2013 10:26:47 GMT