BETC & Partizan Get Hands On For Peugeot

They’re the hardest thing to draw and the easiest thing to take for granted but the new Peugeot ad from BETC celebrates the wonder of hands. Partizan director John Dolan offers a series of glimpses of human paws at work throughout the lifespan, from a baby exploring its mother’s body to a finger-painting toddler’s messy mitts, an egg-and-spoon race and a comforting pat on the hands in a hospital. The final set we see are a pair of hands taking control of a Peugeot steering wheel as the car speeds off.

 

Director: John Dolan

Production Company: Partizan

Producer: Frederic Genest

Client: Peugeot

Agency: BETC 

Creative Director: Vincent BEHAEGHEL

Creatives: Christoph Pausz

Agency producer:  Malika HAMLADJI

Line producer: Hélène de ROSNAY

DP: Julian HONDORF

Production service co: BAS PRODUCTION Slovenia

Editor: Richard Marizy @ Royal Post

Color Grading: Mark Gethin @ MPC LA

Post Producer: Lisa Barbier

VFX: Florian Velasco @ Royal Post