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BETC & Partizan Get Hands On For Peugeot



John Dolan creates touchy-feely car spot

BETC & Partizan Get Hands On For Peugeot


They’re the hardest thing to draw and the easiest thing to take for granted but the new Peugeot ad from BETC celebrates the wonder of hands. Partizan director John Dolan offers a series of glimpses of human paws at work throughout the lifespan, from a baby exploring its mother’s body to a finger-painting toddler’s messy mitts, an egg-and-spoon race and a comforting pat on the hands in a hospital. The final set we see are a pair of hands taking control of a Peugeot steering wheel as the car speeds off.

Director: John Dolan
Production Company: Partizan
Producer: Frederic Genest
Client: Peugeot
Agency: BETC 
Creative Director: Vincent BEHAEGHEL
Creatives: Christoph Pausz
Agency producer:  Malika HAMLADJI
Line producer: Hélène de ROSNAY
Production service co: BAS PRODUCTION Slovenia
Editor: Richard Marizy @ Royal Post
Color Grading: Mark Gethin @ MPC LA
Post Producer: Lisa Barbier
VFX: Florian Velasco @ Royal Post
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Genres: Action, People, Scenic

Categories: Automotive, Cars

Partizan London, Fri, 05 Oct 2012 11:03:28 GMT