They’re the hardest thing to draw and the easiest thing to take for granted but the new Peugeot ad from BETC celebrates the wonder of hands. Partizan director John Dolan offers a series of glimpses of human paws at work throughout the lifespan, from a baby exploring its mother’s body to a finger-painting toddler’s messy mitts, an egg-and-spoon race and a comforting pat on the hands in a hospital. The final set we see are a pair of hands taking control of a Peugeot steering wheel as the car speeds off.
Director: John Dolan
Production Company: Partizan
Producer: Frederic Genest
Client: Peugeot
Agency: BETC
Creative Director: Vincent BEHAEGHEL
Creatives: Christoph Pausz
Agency producer: Malika HAMLADJI
Line producer: Hélène de ROSNAY
DP: Julian HONDORF
Production service co: BAS PRODUCTION Slovenia
Editor: Richard Marizy @ Royal Post
Color Grading: Mark Gethin @ MPC LA
Post Producer: Lisa Barbier
VFX: Florian Velasco @ Royal Post