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Group745
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Hires, Wins & Business in association withLBB
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BETC Paris Strengthens Creative Department with Wave of New Creative Talent

25/11/2022
Advertising Agency
Paris, France
114
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New creatives will get to work on the different accounts of the agency including Citroën, E. Leclerc, CANAL+, Michelin and Disneyland Paris

Welcome to: Chloé Thivel & Elisa Bernard, Jean-Baptiste Soumier & Jonathan Portefin, Zawe Capro-Placide, Matthieu Hamon & Guillaume Denis, Joachim Touitou, Valentin Gourmel & Léo Rodriguez, Erine Robineau & Léa Boileau, Marie-Zélie Duchet, Anthony Tavares, Ulysse Lagriffoul, Lucie Caranjot, Florian Padilla, Xinxin Su, Natan Ritaly & Raphaël Sold and Julien Sens.

BETC Paris, an agency often ranked among the best in the world, was named among the Contagious Pioneers in 2022, only French agency to earn the title.

Following this quest of creative excellence, twenty-one new creatives are joining BETC Paris.

Stephane Xiberras, president and chief creative officer of BETC Paris, says, "As a large French agency, it's our duty to stay on top of what's happening in the industry and we are delighted to welcome a wave of new talent in the creative department. These creatives managed to attract us by the ability to come up with creative and relevant solutions to different client challenges while bringing the utmost care to the idea and the quality of the execution. We can't wait to see them bring their talents for the clients of the agency. BETC has always been a real incubator to source and grow the best creatives. It is part of our DNA."

This move demonstrates the continuous ambition of BETC Paris to attract the best creative talent and keep being a reference in the industry.

Nicolas Lautier, Olivier Apers and Olivier Aumard, executive creative directors, add, "The arrival of these new talents follows the current movement of the agency that has the ambition of the agency to keep its status of an agency with a high creative bar. We ought to challenge this status year after year. Following the health crisis and a couple of difficult years for the industry and creativity, it was vital to bring back some excitement, some surprise and leave the doom and gloom behind. Creativity has an important role and that was the objective we had when hiring. Creativity, a little bit of madness, some intelligence, here are the similarities between all these new faces."

These new creatives will get to work on the different accounts of the agency, such as Citroën, E. Leclerc, CANAL+, Michelin or Disneyland Paris, and will develop content for traditional mediums (TV, Radio, Print, Outdoor) as well as digital (social media, activations, online video ...).

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