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Creative in association withGear Seven
Group745

BETC Paris' Sensation Awakening Peugeot Ad

07/11/2013
Advertising Agency
Paris, France
522
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'Pinocchio 2.08' for new 208 car model shot by Wanda's Xavier Mairesse

Following Peugeot 208’s great commercial success since its initial launch a year and a half ago, Peugeot presents a second wave of communication with a poetic little film created by BETC Paris. The Peugeot 208 is an intuitive and ergonomic car, built for a pleasant and stimulating driving experience that awakens the body.

 


BETC has made a sweet, modern version of Carlo Collodi’s classic tale of Pinocchio, the wooden sculpture who dreamt of becoming a real doll. Peugeot’s reinvented Pinocchio is a robot coming to life through the sensations he experiences when taking the Peugeot 208 for a drive.


The film was directed by Xavier Maraisse through Wanda and the music is the song “Photomaton” by Jabberwocky.


Credits


BRAND: AUTOMOBILES PEUGEOT
BRAND MANAGEMENT: Guillaume Couzy, Stéphane Levi, Nathalie Le Maitre, Aude Collerie de Borely
AGENCY: BETC Paris
AGENCY MANAGEMENT: Henri Tripard, Julien Grimaldi, Thomas Boutte, Fabien Idoux
CHIEF CREATIVE OFFICER: Rémi Babinet
PEUGEOT CREATIVE DIRECTOR: Vincent Behaeghel
ARTISTIC DIRECTOR: Julien Schmitt
COPYWRITER: Édouard Lasserre
STRATEGIC PLANNING: Clarisse Lacarrau, Maria Galleriu
TRAFFIC: Coralie Chasset
RIGHTS NEGOCIATOR: Sophie Sanchez
TV PRODUCER: Thibault Blacque-Belair
MUSIC CREATIVE DIRECTOR: Christophe Caurret
MUSIC: 
Artist: JABBERWOCKY
Title: PHOTOMATON
Authors/Composers: Simon Pasquer / Camille Camara / Emmanuel Bretou
Publisher: UNIVERSAL MUSIC PUBLISHING / ALL YOU NEED IS SONGS
PRODUCTION HOUSE: Wanda
DIRECTOR: Xavier Mairesse
PRODUCER: Christophe Barbier
DIRECTOR OF PHOTOGRAPHY: Arnaud Pottier 
HEAD OF POST-PRODUCTION: Olivier Glandais