Fri, 13 Jun 2014 13:35:09 GMT
To celebrate their appreciation for the Cannes Film Festival, CANAL+, the ultimate French cinema channel, along with agency BETC Paris, dreamt up an interactive experience that brings back their illustrious bear and plunges you into the world of movies.
The French version of the site was released in May to coincide with the channel’s specially-planned line-up of quality cinema programming and today the English version goes live to allow users the world over to take the opportunity to become a director.
A unique opportunity to delve into the skin of the infamous bear himself, Paul Bearman, and become a film director…so put on your bearskin - your actors are waiting for you to take the reins. Lights, camera, action
Click here to check it out yourself.
BRAND MANAGEMENT: Alice Holzman, Élodie Bassinet, Anne-Gaëlle Petri, Guillaume Sionis
AGENCY: BETC & BETC DIGITAL
AGENCY MANAGEMENT: Bertille Toledano, Guillaume Espinet, Eugénie Valletoux, Elsa Magadoux, Adeline Belin, Hugo Chavanel
EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras
CREATIVE DIRECTOR: Olivier Apers
COPYWRITER: Guillaume Rebbot
TRAFFIC: Coralie Chasset
DIGITAL PRODUCER: Sandy Semelin
PRODUCTION HOUSE: ICONOCLAST INTERACTIVE & ANONYMOUS
SOUND PRODUCTION: GUM
DIRECTOR: Adrien Armanetview more - CreativeBETC Paris, Fri, 13 Jun 2014 13:35:09 GMT