BETC Paris Lets You be the Director With Interactive Web Experience

To celebrate their appreciation for the Cannes Film Festival, CANAL+, the ultimate French cinema channel, along with agency BETC Paris, dreamt up an interactive experience that brings back their illustrious bear and plunges you into the world of movies. 

The French version of the site was released in May to coincide with the channel’s specially-planned line-up of quality cinema programming and today the English version goes live to allow users the world over to take the opportunity to become a director. 

A unique opportunity to delve into the skin of the infamous bear himself, Paul Bearman, and become a film director…so put on your bearskin - your actors are waiting for you to take the reins. Lights, camera, action 

Click here to check it out yourself.

Credits

BRAND: CANAL+

BRAND MANAGEMENT: Alice Holzman, Élodie Bassinet, Anne-Gaëlle Petri, Guillaume Sionis

AGENCY: BETC & BETC DIGITAL

AGENCY MANAGEMENT: Bertille Toledano, Guillaume Espinet, Eugénie Valletoux, Elsa Magadoux, Adeline Belin, Hugo Chavanel

EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras

CREATIVE DIRECTOR: Olivier Apers

COPYWRITER: Guillaume Rebbot

TRAFFIC: Coralie Chasset

DIGITAL PRODUCER: Sandy Semelin

PRODUCTION HOUSE: ICONOCLAST INTERACTIVE & ANONYMOUS

SOUND PRODUCTION: GUM

DIRECTOR: Adrien Armanet