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BETC Paris Launches New Peugeot 208 GTi

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'GTi Is Back' directed by Les Télécréateurs' Alex Courtes

BETC Paris Launches New Peugeot 208 GTi

 

BETC has created a new 360° campaign for the launch of the new Peugeot car, 208 GTi.
 
The film, with its rock’n’roll vibe adapted to 10 different markets, evolves around an inspired musician who passionately improvises riffs on his electric guitar.
 
 
The campaign also includes print, outdoor, cinema and web.
 
Credits
 
BRAND: AUTOMOBILES PEUGEOT
BRAND MANAGEMENT: Guillaume COUZY, Olivier GANDOLFO, Nathalie Le MAITRE, Aude COLLERIE
AGENCY: BETC Paris
AGENCY MANAGEMENT: Henri TRIPARD, Julien GRIMALDI, Thomas BOUTTE
 
EXECUTIVE CREATIVE DIRECTOR: Rémi BABINET
CREATIVE DIRECTOR:  Vincent BEHAEGHEL
STRATEGIC PLANNING: Clarisse LACARRAU, Maria GALLERIU
TRAFFIC: Elise HERFORT, Coralie CHASSET
RIGHTS NEGOTIATION: Sophie SANCHEZ
TV PRODUCER: Thibault BLACQUE-BELAIR
Music Title: TR 208
MUSIC Composer: Romain TURZI
Music Publisher: Colosseo Impressario
PRODUCTION HOUSE: Les Télécréateurs
DIRECTOR: Alex COURTES
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Genres: Action

Categories: Automotive, Cars

BETC Paris, Fri, 12 Apr 2013 10:54:13 GMT