Sunday 25 November marks International Day for the Elimination of Violence against Women. To mark the occasion, the French Women’s Rights Organisation, Ni Putes Ni Soumises (NPNS) is raising the issue with some help from BETC Paris. In France 122 women die as a result of domestic violence every year.
BETC Paris is a long-time partner and supporter of the NPNS organisation and has created a print campaign, ‘Bruises’, as part of its pro bono programme. The campaign has been launched all over France.
At first glance the visuals (above and below), appear to be aesthetic works of art, but on closer inspection they reveal an important and tragic message. Each one of them tells an individual story of deadly violence.
CLIENT: NI PUTES NI SOUMISES
CLIENT MANAGEMENT: Asma GUENIFI
AGENCY: BETC PARIS
AGENCY MANAGEMENT: Catherine EMPRIN/ Adeline DUPUITS
CREATIVE DIRECTOR: Stéphane XIBERRAS
Creative Director: Manoelle Van Der Vaeren
ART DIRECTOR: Francis DE LIGT
COPYWRITER: David SOUSSAN
PHOTOGRAPHER: Eric TRAORE
ART BUYING: Isabelle MOCQ/ Karine GREALOU
PRODUCTION: Catherine BOUCHAUD
FIRST BROADCAST: 14 November 2012