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BETC Paris Creates Sexy New Campaign for Yves Saint Laurent's 'L'Homme'

Creative 1.1k Add to collection

Celebrated music video director Colin Tilley shoots YSL Beauté muse Vinnie Woolston

BETC Paris Creates Sexy New Campaign for Yves Saint Laurent's 'L'Homme'

BETC Paris continues the collaboration with Yves Saint Laurent Beauté, following the release of Black Opium Nuit Blanche earlier this month. BETC Pop and BETC Luxe are launching a global campaign for the men’s fragrance L’Homme, featuring YSL Beauté muse Vinnie Woolston.

The American director Colin Tilley, famous for his music videos for among others Kendrick Lamar, Justin Timberlake, Usher and Nicki Minaj, directed the film.

Tilley was an obvious choice says Jasmine Loignon, Creative Director at BETC Paris, "Colin's way of working was exactly what we were looking for. His black and white images were haunting, brutally raw, and authentic. The camera work was super intricate, and he just had an insane energy, and it translated beautifully into our film."

Accompanying the film, which will be broadcast on TV and online, is a print campaign, shot by Billy Kidd.

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Creative Director: Christophe Caurret (BETC POP)

Sound Production: GUM – Green United Music

Production Company

Director: Collin Tilley

Production Company: Phantasm (TV); Brachfeld (Print)

Creative Agency

Account Executive: Lauren Hadjadj

Art Director: Vianney d’Henripret

Creative Agency: BETC LUXE

Head of Digital Production: Bao Tu Ngoc (BETC POP)

Head of TV / Production: Fabrice Brovelli (BETC POP)

Managing Director: Brune Buonomano

Photographer: Billy Kid

Print Producer: Frederique Klore

TV Producer: Thibault Blacque-Belair (BETC POP)

Print / OOH

Art Buyer: Isabelle Mocq-Orain

Art Director: Chloé Perignon


Advertiser: YSL Beauté

Digital: (International Digital Marketing Manager) Virginie Brossard

General Manager: (International) Stephan Bezy

Managing Director: (International) Eva Erdmann, Carla Henny de Preval

Genres: People, Storytelling

Categories: Beauty & Health, Perfume and aftershave

BETC Paris, Fri, 19 Feb 2016 15:12:39 GMT