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BETC Paris Creates Hauntingly Intricate CGI Trailer for Tom Clancy’s The Division

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Ubisoft immerses players in a pandemic-ridden New York for new video game

BETC Paris Creates Hauntingly Intricate CGI Trailer for Tom Clancy’s The Division

Launching in March 2016, Tom Clancy’s The Division (TCTD) is set in a society on the brink of collapse. The game immerses players in a mid-crisis New York City, which has been devastated by a fictional strain of smallpox - the Variola Chimera virus. As chaos reigns, The Division, a classified unit of self-supported tactical agents, is activated in the middle of the epidemic to restore order and reclaim the city. In the video game, players discover how fragile the society is.


Agents of The Division: Modern Heroes


The 'Yesterday' trailer, created by Ubisoft and its agency BETC Paris in 100% CGI, shows the evolution of society, before and after the virus strikes NYC. The contrast is stark between the idealised yesterday and the dramatic 'today', after the virus has begun to spread.

In the chaos and disorder the agents of The Division step up as modern day heroes.

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Creative Agency

Agency Manager: (Assoc) Tiphaine du Plessis

Art Director: Benjamin Le Breton

Copywriter: Arnaud Assouline

Creative Agency: BETC

Executive Creative Director: Stéphane Xiberras

General Manager: Jean-Charles Caboche

TV Producer: Nicolas Marie, Philippe Laridan


Sound Production: Schmooze

Production Company

Director: Unit Image

Production Company: Rita


Advertiser: Ubisoft

Genres: Animation, Visual VFX, Action, Scenic, Storytelling

Categories: Gaming, Sports and Leisure

BETC Paris, Wed, 09 Mar 2016 15:49:42 GMT