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BETC Paris Cooks Up An Astonishing Visual Feast For Canal

29/11/2016
Advertising Agency
Paris, France
276
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The cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou Jacquet

This November, leading pay-TV networks, CANAL+ and CANALSAT, joined forces in order to become one giant television destination : CANAL. CANAL brings TV viewers a unique offer allowing them to select all of their favorite TV channels.

To launch the revamped network, CANAL and its ad agency BETC Paris came up with a spectacular TV commercial, called « The Kitchen ».

The sixty-second advertising highlights the fact that as with great cooking, great television requires the best ingredients.

To play on the culinary metaphor, the film brings together a wide cast of characters in a spectacular production full of stunning visual effects to prepare the perfect meal.

'The Kitchen' ad assembles a high-octane car chase, dinosaurs, football players, cartoon characters, fabulous landscapes and medieval heroes in a sixty second film.

This cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou Jacquet (Partizan).

View the chaotic film below:

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