Tue, 29 Nov 2016 17:56:07 GMT
This November, leading pay-TV networks, CANAL+ and CANALSAT, joined forces in order to become one giant television destination : CANAL. CANAL brings TV viewers a unique offer allowing them to select all of their favorite TV channels.
To launch the revamped network, CANAL and its ad agency BETC Paris came up with a spectacular TV commercial, called « The Kitchen ».
The sixty-second advertising highlights the fact that as with great cooking, great television requires the best ingredients.
To play on the culinary metaphor, the film brings together a wide cast of characters in a spectacular production full of stunning visual effects to prepare the perfect meal.
'The Kitchen' ad assembles a high-octane car chase, dinosaurs, football players, cartoon characters, fabulous landscapes and medieval heroes in a sixty second film.
This cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou Jacquet (Partizan).
View the chaotic film below:view more - Creative
Post Production Company: ROYAL POST
VFX Supervisor: UNIT IMAGE
Director: ANTOINE BARDOU-JACQUET
DOP: DAMIEN MORISOT
Production Company: PARTIZAN
Music Agency: SCHMOOZE
Creative Agency: BETC
Executive Creative Director: STÉPHANE XIBERRAS
Strategy: GUILLAUME MARTIN
TV Producer: ISABELLE MENARD
Genres: Visual VFX, People
Categories: TV, Consumer ElectronicsBETC Paris, Tue, 29 Nov 2016 17:56:07 GMT