BETC Paris Consolidates Planning Department

Two years after the launch of its One Planning department that encompasses different expertise within the agency - from brand strategy, digital strategy, consumer experience, media strategy in a single team - BETC Paris announces the promotion of Alexandre Ben Soussan and Etienne Averseng to heads of planning. In addition to helping devise the brand strategy and the integration of expertise on their respective accounts, they will help to manage the team and internal topics related to One Planning - a development of new methodologies, tools and proprietary studies.

This promotion strengthens a team of senior talent that was recently expanded with the arrival of Marine Catalan (head of strategy, ex Publicis Conseil), Yann Charvet (head of strategy, ex Saatchi & Saatchi), Mattia Bellomo (international strategy director, ex Publicis Milan et TBWA), Arnaud Giscard d’Estaing (strategy director, ex Publicis Razorfish), as well as the promotion of Claire Bayet and Mia Assor to the rank of strategy directors.

Clement Boisseau and Sebastien Houdusee, global chief strategy officers of BETC Group, comment: "We are delighted to work daily with such a unique collective of talent to help grow our brands, maintain the creative excellence of the agency and help further its reputation on the global ad scene.. It was key for us to follow the growth of the agency (especially after the recent Danone new business global win) by hiring externally as well as promotion from within talent that had developed and flourished at the agency. Beyond these promotions, the One Planning team is full of incredible talent that we can help to witness grow.”