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BETC Paris' Clever Play on Words for Philharmonie de Paris' Opening

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Agency launches 'Ouverture' campaign playing off a linguistic double entendre

BETC Paris' Clever Play on Words for Philharmonie de Paris' Opening

This January, the Philharmonie de Paris will open its doors, inviting visitors to experience performances by the Orchestra of Paris, symphonies from around the world, and musicians of all styles. To celebrate this new beginning, it turned to agency BETC Paris for its first campaign.

With "Ouverture", a campaign consisting of a film and press and out of home visuals, the agency plays off a linguistic double entendre. In French, the word translates into both 'overture' and 'opening', symbolizing everything the Philharmonie de Paris represents - musical productions, as well as its ability to open its audiences' senses and minds to new cultures. The campaign starts running December 8th. 

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Music Production: La-Bo BETC


Advertiser: Philharmonie de Paris

Production Company

Director: Brigitte Niedermair

Production Company: RITA

Creative Agency

Account Managers: Catherine Emprin, Isabelle Picot, Caroline Rey

Creative Agency: BETC Paris

Copywriter: Nathalie Dupont

TV Producer: Isabelle Mocq

Genres: Music performance

Categories: Sports and Leisure, Music

BETC Paris, Thu, 11 Dec 2014 14:29:00 GMT