Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

BETC Paris Boogies for Just Dance 4

Creative 548 Add to collection

TV and digital offering for Ubisoft title

BETC Paris Boogies for Just Dance 4

 

Just Dance was released for the WiiTM in 2009, creating a new genre: the dance game everyone could play.With three main titles (Just Dance, Just Dance 2 and Just Dance 3), together with other releases such as Just Dance Kids, the Just Dance brand has become a worldwide phenomenon, achieving sales of over 30 million.
 
To mark the launch of Just Dance 4, Ubisoft, with its advertising agency BETC, has decided to create a strong brand territory with a unique identity.
 
The campaign will be deployed across all of Europe, and consists of twin approaches based on TV and digital media. The film begins with a bunch of youngsters getting ready for a party, and then takes on a music video feel as soon as the lights go out. The fun begins in a brightly coloured pop world, with the game’s dance coaches characters start to meld with reality. The goal is to create a brand image that focuses on celebration, creating a context in which stylish teenagers can party with their friends.
 
Check the spot out here.
 
FILM
COUNTRIES France, Spain, Italy, UK,
Australia
CLIENT UBISOFT
Client: Ubisoft
Client Management: Guillaume Carmona, Clement Prevosto, Sophie Blandin
Agency: BETC
Agency Management: Jean-Charles Caboche, Tiphaine Du Plessis, Damien Clanet, Emilie Grimaldi
Creative Director: Stephane Xiberras
Art Director: Benjamin Le Breton
Assistant Art Director: Gregory Pierrain
Copywriter: Arnaud Assouline
TV Producer: Michel Teicher, Elodie Andurand
Music Production: Gum
Production Company: Rita Films
Director: Sophie Gateau
Media Strategy Planner: Clarisse Lacarrau
 
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
BETC Paris, Thu, 11 Oct 2012 17:01:18 GMT