BETC Paris, BBDO, The New York Times Magazine and School of Visual Arts
Named Cumulative Winners at ADC 91st Annual Awards Gala,
Creative Artists Agency and Lowe/SSP3 Take ADC Designism Awards
IBM “Think” by Mirada wins first ADC Audience Award for favorite Gold winner by popular vote.
The New York Times Magazine and School of Visual Arts continued their winning streaks at the ADC 91st Annual Awards Gala tonight in New York by winning the cumulative awards honor in their respective categories for the third year in a row.
This year’s cumulative winners, based upon ADC awards won across all categories, are as follows:
¥ ADC Agency of the Year: BETC Euro RSCG, Paris, France
¥ ADC Network of the Year: BBDO
¥ ADC Design Team of the Year: The New York Times Magazine, New York, NY USA
¥ ADC School of the Year: School of Visual Arts, New York, NY, USA
There were two winners of the second-annual ADC Designism Award, honoring work that drives social or political change:
¥ LOWE/SSP3, Bogota, Colombia, for the “Operation Christmas” program bringing humanitarian attention to demobilized guerrilla forces on behalf of the country’s Ministry of Defense (also a Gold winner in Advertising)
¥ Creative Artists Agency, Los Angeles, for “Back to the Start”, the two-minute stop-motion film for Chipotle showcasing the eatery’s commitment to sustainable farming. CAA won four Gold Cubes for the Chipotle work, marking the first time in ADC’s nine decades of annual awards that the top Gold winner was a non-traditional advertising or design agency.
The club also presented the first ADC Audience Award, recognizing the Gold Cube winner to receive the highest ranking in a public poll of favorite work, to Mirada and SYPartners, Los Angeles, for their work on IBM “Think”, which won Gold in Interactive, Physical Installation. Juries did not select an ADC Black Cube winner for best-in-show, the second time that has happened in that award’s four-year existence.
Master of ceremonies for the Awards Gala was John Boiler, president, founding partner, 72andSunny, Los Angeles, and chair of this year’s Advertising jury. The evening began with cocktails and hors d’oeuvres at espace in New York, followed by the awards presentation using a lively and engaging format consistent with branding created by DDB New York for this year’s awards call-for-entries.
This year’s winners represented 24 countries, reflecting the program’s global stature. All ADC Cube-winning work will be included in the distinguished Art Directors Annual 91, the Annual Awards Exhibition at the ADC Gallery in New York and in the subsequent global traveling exhibition. The work will be permanently highlighted in the ADC online archive, and possibly used in future ADC promotional materials.
The ADC 91st Annual Awards Exhibition opens at the ADC Gallery with a cocktail reception on Wednesday, May 9, 2012, 4:00-7:00 pm, free admission. The exhibition runs May 10-24, 2012, Monday-Friday, 10:00 am-6:00 pm, free and open to the public. The ADC Gallery is located at 106 West 29th St., New York.
ADC gratefully acknowledges its design partner DDB New York and sponsors Adobe, Autodesk, Brave Dog, Flagship, Mother Tongue and Sappi for their support of the ADC 91st Annual Awards Gala.