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BETC Paris Battles Engine Dirt with Fantasy Army in Epic Total Fuels Spot

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The ambitious new spot highlights Total Excellium Fuels' commitment to cleaner energy

BETC Paris Battles Engine Dirt with Fantasy Army in Epic Total Fuels Spot
BETC Paris has launched a new international campaign for Total Excellium Fuels. In this ambitious production, we see the Total Excellium Fuel embodied by an army of superheroes with one mission – eliminate engine dirt, here represented by a horde of hideous and scabby old monsters.

The film was directed by Simon McQuiod and produced through Control Films with post production by Mathematic.

The tagline “The fuel that cleans your engine km after km” echoes the Total Group’s signature “Committed to Better Energy”. A clean engine emits less CO2 per kilometer so those superheroes are doing an important job.

The campaign will run in more than 40 European, African, Central American and Asian countries that market the Group’s premium Total Excellium fuel.
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Advertiser: Total

Client Management: Hervé-Louis Hébert, François De Gouvello, Anne Scote

Post Production / VFX

Post Production Company: Mathematic

VFX Supervisor: Jehan Bouazza

Production Company

Production Company: Control Films

Director: Simon McQuoid


Sound Company: Kouz

Creative Agency

Creative Agency: BETC

Executive Creative Director: Rémi Babinet

Creative Director: Jérôme Galinha

Art Director: Felix Falzon, Albert Yvert

Agency Management: Mercedes Erra, Jean-Charles Caboche, Albert Prénaud, Charlotte Seillier

Music Creative Director: Christophe Caurret

Strategic Planning: Alexandre Ben-Soussan

TV Producer: David Green

Genres: People, Action

Categories: Automotive, Cars

BETC Paris, Mon, 08 Apr 2019 16:41:46 GMT