BETC Luxe Bedazzles with Striking New Campaign for Piaget

BETC Luxe, the luxury branch of agency BETC, has created its first campaign for Piaget, a 360 degree brand concept revolving around the maison's reputation for perfection. The striking visuals, appearing in the press and outdoors, feature distinguishable skylines, from Paris to Los Angeles, which reflect the individualism of each watch and piece of jewellery depicted. "Perfection for Life" is an invitation to experience the Maison's passion for perfection.

In addition to the international print campaign, which will ultimately feature 9 visuals, BETC and Piaget will release a 30 second digital film and are extending the campaign to social media. Consumers can post their own pictures inspired by the campaign on Instagram, using the hashtags #Piaget and #PerfectionInLife. They will be entered into a contest with 5 winning photos to be displayed in its boutiques worldwide.