BETC Launch Latest Canal+ Ad 'The Clowns'

On the 21st of September CANAL+ launches CANAL+ Series, a new channel, fully dedicated to series.

 
With the launch of the new channel, CANAL+ confirms its dedication to series and its position as the number one reference in the genre.

 
BETC Paris has created a campaign that pays tribute to series and their addictiveness – once you start watching you’re dying to see what happens next…
 

"The idea was to make an intriguing film that creates suspense – you can't wait to find out how it ends. Just like when you watch a good series. This was one of the reasons we chose dwarf clowns; in great series there’s often something a bit odd about the unusual characters that makes you become attached to them (a cop serial killer, a depressed Mafioso, a family of undertakers…)," says Stéphane Xiberras, CCO and President of BETC Paris.

Credits

BRAND: CANAL+
BRAND MANAGEMENT: Alice Holzman, Elodie Bassinet, Anne-Gaëlle Petri, Coline André
AGENCY: BETC Paris
AGENCY MANAGEMENT: Bertille Toledano, Guillaume Espinet, Alix de Luze, Pauline Filippi, Marius Chiumino
EXECUTIVE CREATIVE DIRECTOR: Stephane Xiberras 
COPYWRITER: Jean-Christophe Royer
ART DIRECTOR: Eric Astorgue
ASSISTANT ART DIRECTOR: Damien Binello
STRATEGIC PLANNING: Clarisse Lacarrau, Vianney Vaute 
TRAFFIC: Coralie Chasset
TV PRODUCER : Isabelle Menard 
PRODUCTION COMPANY: Wanda 
PRODUCERS: Jérôme Denis 
SOUND PRODUCTION: Kouz 
DIRECTOR: Steve Rogers