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BETC Finds A Little House on the Prairie for Square Habitat

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Control shoots western television drama inspired spot

BETC Finds A Little House on the Prairie for Square Habitat

BETC recently trail blazed the first ever television campaign for Square Habitat, Credit Agricole’s national real estate agency network created in 2005. In order to capture audiences and truly broaden awareness, BETC chose a familiar concept and adapted it to Square Habitat’s activity. 

Filmed by Joachim Back (Oscar recipient for Best Live Action Short in 2010), the spot follows a family of pioneers in search of their dream home, accompanied by a Square Habitat agent whose enthusiasm and professionalism never fades despite the trek’s bumpy ride. After crossing numerous mountains, streams and plains, they find…their own little house on the prairie, proving the lengths at which these agents are willing to go. 



Credits


Agency: BETC

Agency Management: Jean Charles Caboche, Marion Zarattin

Creative Director: Stéphane Xiberras

Artistic Director: Emmanuelle Maliakas

Assistant DA: Steven Poindron

Copywriter: Alexandre Toso

Traffic: Michele Bertona

TV Producer: David Green

Production House: Control

Sound Production Schmooze

Director: Joachim Back


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BETC Paris, Thu, 12 Jun 2014 14:29:33 GMT