Thu, 12 Jun 2014 14:29:33 GMT
BETC recently trail blazed the first ever television campaign for Square Habitat, Credit Agricole’s national real estate agency network created in 2005. In order to capture audiences and truly broaden awareness, BETC chose a familiar concept and adapted it to Square Habitat’s activity.
Filmed by Joachim Back (Oscar recipient for Best Live Action Short in 2010), the spot follows a family of pioneers in search of their dream home, accompanied by a Square Habitat agent whose enthusiasm and professionalism never fades despite the trek’s bumpy ride. After crossing numerous mountains, streams and plains, they find…their own little house on the prairie, proving the lengths at which these agents are willing to go.
Agency Management: Jean Charles Caboche, Marion Zarattin
Creative Director: Stéphane Xiberras
Artistic Director: Emmanuelle Maliakas
Assistant DA: Steven Poindron
Copywriter: Alexandre Toso
Traffic: Michele Bertona
TV Producer: David Green
Production House: Control
Sound Production Schmooze
Director: Joachim Back