Creative in association withGear Seven

BETC Enlists the Longboard Girls Crew for Inaugural Bouygues Telecom Campaign

Advertising Agency
Paris, France
Road trip movie shot by celebrated skating director Ty Evans

Bouygues Telecom, the leading French telecom company, launches a new campaign, created by its agency BETC who won the account earlier this fall. With the campaign, Bouygues proudly presents their new signature: “we love technology”.

Bouygues Telecom positions itself at the forefront of technology and new development - and today, technology is for everyone, and it’s a pleasure. The pleasure of sharing photos, watching videos on a phone, the pleasure of listening to music.

To show this, Boyuges Telecom and BETC created a film that celebrates the joys of technology. Thanks to Bouygues’ 4G networks, the film takes the viewer along a connected road trip with the Longboard Girls Crew, an internationally renowned longboard skating community. From Bagnères-de-Bigorre to Biarritz, the film is a real documentary of the Longboard girls’ way of life – skating, sharing and friendship.

The film is set to Talisco’s ‘The Keys’ and was directed by an international star of skate films: Ty Evans, who also directed the celebrated film ‘We are Blood’.

The TV campaign is accompanied by an outdoor and press campaign, a digital visual campaign, cinema, a social media campaign and a mobile pre-roll produced in 360° to create an immersive experience at the heart of the Longboard Girls Crew.

Agency / Creative
Music / Sound