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BETC Discovers The Secret of Christmas Magic at Disneyland Paris

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The film, directed by Jake Szymanski, explores how the iconic theme park became the home of Christmas magic

BETC Discovers The Secret of Christmas Magic at Disneyland Paris

There's a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new film, the brand and its agency BETC share the incredible secret that makes the park the heart of Christmas magic.

It all began a long, long time ago, once Santa had finalised his secret formula for Christmas magic in his North Pole workshop. He entrusted his most loyal elf with the delicate task of sprinkling the precious liquid across the four corners of the earth. But unfortunately, the mission didn't go quite as planned…

Through this epic adventure, Disneyland Paris shares for the very first time the whimsical Christmas tale that finally reveals the true origin of the park's year-end splendor.

The film, produced for the European market, will run on TV and social media as of today. 

You can check out the film below: 


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CLIENT: DISNEYLAND PARIS

BRAND MANAGEMENT: GREGOIRE CHAMPETIER, CYNTHIA OOSTDIJCK, NATHALIE RAVERAT, ANDRE DELVALLEE, VICTORIA MARTINET

AGENCY: BETC

AGENCY MANAGEMENT: ANNE-LAURE BRUNNER, MARION GONDEAU, TIPHAINE CHARRETIER

EXECUTIVE CREATIVE DIRECTOR: ANTOINETTE BEATSON

CREATIVE DIRECTOR: CHRISTOPHE CLAPIER

ART DIRECTOR: JULIEN SCHMITT

COPYWRITER: JULIEN DESCHAMPS

MUSIC CREATION DIRECTOR: Christophe Caurret

STRATEGIC PLANNING: ANTOINE PIVARD

TRAFFIC: FLORENCE BONNEAU

TV PRODUCER: DAVID BRAKHA

PRODUCTION HOUSE: CAVIAR

SOUND PRODUCTION: GUM PRODUCTION

DIRECTOR: JAKE SZYMANSKI

FIRST AIRDATE: 06/11/2019

MEDIA PLAN: DIFFUSION EUROPE / WEB TV

AVAILABLE FORMATS: 60s, 30s + FORMATS PROMO

Categories: Package holidays, Travel

BETC Paris, Thu, 07 Nov 2019 12:37:32 GMT