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BETC Digital Launches Peugeot RCZ Test Driver

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Online experience follows 'Catch The Thrill' TV spot

BETC Digital Launches Peugeot RCZ Test Driver

 

After the initial success of their RCZ car, Peugeot launches a new version of the sports coupe. The new car is sophisticated and elegant but remains sporty and dynamic to drive. One of the car’s exciting features is that it can be customised in new ways – among other features, the owner can change the colour, the rims and the arches.
 
BETC has developed a global campaign for the launch. A TV commercial, “Catch the Thrill” was released a month ago.
 
 
The second part is being launched this week with the interactive online experience RCZ Test Driver. The story from the RCZ TVC ‘Catch the Thrill’ continues online when one of the scientists wants to take the RCZ for a midnight test drive. He gets chased through the streets by security guards and it is the users mission to configure the car so he can hide and escape.
 
A trailer can be watched below. The entire experience is built in HTML 5 and works on computers and tablets.
 
 
Things get really interesting when the users connect with their smart phone to control the experience remotely. The driver sends text messages and the user can change the colour, the rims, the arches, and more, directly on the phone.
 
“When Peugeot wanted to highlight their most thrilling car, the new RCZ, we knew we had to come up with an equally thrilling interactive experience," says the creative team.
 
Discover the Test Drive experience at rcz.peugeot.com.
 
Credits
 
ADVERTISER: Automobiles Peugeot
CLIENT MANAGEMENT: Guillaume Couzy, Olivier Gandolfo, Stéphane Levy, Nathalie Lemaitre, Hervé Poulou, Isabelle Puiatti
AGENCY: BETC Digital
AGENCY MANAGEMENT: Xavier Blairon, Olivier Sentucq
GLOBAL CREATIVE DIRECTOR: Rémi Babinet
CREATIVE DIRECTOR: Vincent Behaeghel
DIGITAL CREATIVE DIRECTOR: Ivan Beczowski, Christophe Clapier
ARTISTIC DIRECTOR: Christophe Clapier, Hugo Thomas
COPYWRITER: David Aronson, Samuel Moore, Juri Zaech
HTML5 DEVELOPMENT: Sylvain Tran
TECHNOLOGY: Thibault Dargeou, Fréderic Petitpont
PRODUCTION MANAGEMENT:  Maxime Huyghe
MOVIE DIRECTORS: Sarry Long, Julien Villanueva
PRODUCTION VIDEO: Dak Tirak 
POST-PRODUCTION 3D: CIRCUS 
MUSIC: Sarry Long
SOUND-DESIGN: LGM PRODUCTION
 

 

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Genres: Visual VFX, Action

Categories: Automotive, Cars

BETC Paris, Thu, 14 Mar 2013 17:15:32 GMT