senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
BETC Design Brings a Botanical Invasion to Yves Rocher Concept Store
09/04/2015
Group745
Advertising Agency
Paris, France
263
Share
Store to open in boulevard Haussmann in Paris
Group_3646

French Cosmetic brand Yves Rocher are setting up their first ever concept store, symbolically located on boulevard Haussmann in Paris, in the same spot as their first shop opened in 1969.

The inspiration for the design came from the founder himself, Yves Rocher. He was a botanist, harvester, manufacturer and a retailer. The Yves Rocher brand has its roots in nature and all the products originates from the plant world.

The 450m2 space, created by BETC Design in collaboration with the architecture firm Beckmann N' Thépé, is an urban refuge where nature is expressed in all its diversity.

The store has been created with world famous greenwall artist Patrick Blanc and is a lush explosion of greenery, hanging vines and exotic flowers.


Credits
Agency / Creative
Work from BETC Paris
Group745
Play Grounded
Lacoste
19/02/2024
26
0
Group745
8
0
ALL THEIR WORK