Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

BETC Design Brings a Botanical Invasion to Yves Rocher Concept Store

Creative 2.0k Add to collection

Store to open in boulevard Haussmann in Paris

BETC Design Brings a Botanical Invasion to Yves Rocher Concept Store

French Cosmetic brand Yves Rocher are setting up their first ever concept store, symbolically located on boulevard Haussmann in Paris, in the same spot as their first shop opened in 1969.

The inspiration for the design came from the founder himself, Yves Rocher. He was a botanist, harvester, manufacturer and a retailer. The Yves Rocher brand has its roots in nature and all the products originates from the plant world.

The 450m2 space, created by BETC Design in collaboration with the architecture firm Beckmann N' Thépé, is an urban refuge where nature is expressed in all its diversity.

The store has been created with world famous greenwall artist Patrick Blanc and is a lush explosion of greenery, hanging vines and exotic flowers.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Art Director: Francis De-Ligt, (Design) Gaël Martineau, (Assist) Maud Chalard

Copywriter: Nathalie Dupont

Creative Agency: BETC Design

Managing Director: Christophe Pradere, Catherine Emprin

Project Director: Pauline Meslier

Design director: Sébastien Leridon

Categories: Makeup, Beauty & Health

BETC Paris, Thu, 09 Apr 2015 09:53:19 GMT