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BETC Brings Colour and Dynamism to Boursorama Banque

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Energetic new spot shows the unexpected advantages of 100% mobile banking

BETC Brings Colour and Dynamism to Boursorama Banque

Boursorama Banque is a pioneering provider of 100% mobile banking. Today, the brand is taking its efforts to the next level by unveiling the underlying objective of its technological strategy - allowing customers to do their banking without the usual headaches:

- no more banking fees

- no more queues

- no more paperwork

- no more impractical branch opening times

 

The initiative marks the entry into a new era in the company's history that sees the bank take on a more user-friendly public persona. 

 

The concept of the new video created by BETC is simple, portraying a customer being freed from all the usual negative aspects of banking thanks to the advantages offered by Boursorama Banque.

 

This highly colourful and energetic clip is a conscious departure from the tired formats of traditional banking ads, providing the sector with a much-needed breath of fresh air. The influence of talented Spanish directorial collective CANADA is backed up by the iconic Elvis track "A Little Less Conversation", creating a tone of dynamism and liberation that permeates the video. 


The clip will be shown on TV from Sunday 13th of March, appearing on Youtube as of Monday 14th and in cinemas from March 23rd. 

 





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Creative Agency

Account Management: MURIEL FAGNONI, ALEXANDRE GEORGE, PAULINE FILIPPI, RAPHAËLLE MÉSOT

Art Director: SOPHIAN BOUADJERA

Copywriter: LUCAS BOUNEOU

Creative Agency: BETC

Executive Creative Director: OLIVIER APERS

TV Producer: ISABELLE MÉNARD

Music

Sound Production: SCHMOOZE

Production Company

Director: CANADA

Production Company: ICONOCLAST

Client

Advertiser: BOURSORAMA BANQUE

Brand Manager: STEPHANIE DEMMERLE TOUNSIA AMRANI

Genres: Choreography, Comedy, Visual VFX, People, Storytelling

Categories: Banking, Finance

BETC Paris, Mon, 14 Mar 2016 11:35:56 GMT