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Group745
Group745
Group745
Group745
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Group745
Creative in association withGear Seven
Group745

BETC Brings Back The Fashion Charity Sale to Fight HIV with a Passion

01/06/2017
Advertising Agency
Paris, France
45
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BETC and Aides unite once again to create a luxury clothing charity sale that aims to help HIV sufferers worldwide
As a longstanding partner of the anti-AIDS NGO, BETC collaborates once again with AIDES for the Fashion Charity Sale. The sale will take place from the 9th to the 11th of June in Les Magasins généraux, the new office building of the advertising agency in Pantin, in the suburbs of Paris.The theme of this edition 'Fight HIV with Passion' is illustrated by a powerful ad campaign shot by photographers Nick&Chloe.

A selection of the brands that have donated pieces for the sale, where clothing and accessories will be sold at up to -70%: Acne Studios, Balmain, Christian Louboutin, Dr Hauschka, Vanessa Bruno, Ami Alexandre Mattiussi, Jerôme Dreyfuss, Sonia Rykiel, Sandro, Zadig&Voltaire.




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