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BETC Brings Back The Fashion Charity Sale to Fight HIV with a Passion

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BETC and Aides unite once again to create a luxury clothing charity sale that aims to help HIV sufferers worldwide

BETC Brings Back The Fashion Charity Sale to Fight HIV with a Passion
As a longstanding partner of the anti-AIDS NGO, BETC collaborates once again with AIDES for the Fashion Charity Sale. The sale will take place from the 9th to the 11th of June in Les Magasins généraux, the new office building of the advertising agency in Pantin, in the suburbs of Paris.The theme of this edition 'Fight HIV with Passion' is illustrated by a powerful ad campaign shot by photographers Nick&Chloe.

A selection of the brands that have donated pieces for the sale, where clothing and accessories will be sold at up to -70%: Acne Studios, Balmain, Christian Louboutin, Dr Hauschka, Vanessa Bruno, Ami Alexandre Mattiussi, Jerôme Dreyfuss, Sonia Rykiel, Sandro, Zadig&Voltaire.




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Client

Advertiser: AIDES

Creative Agency

Art Director: Vincent Lesne, Sophian Bouadjera

Assistant Producer: Bastien Sabot (Art)

Copywriter: Lucas Bouneou

Creative Agency: BETC Paris

Executive Creative Director: Stephane Xiberras

Photographer: Nick&Chloe

Creatives: Julien Deschamps (Supervisior)

Categories: Accessories, Clothing and Fashion

BETC Paris, Thu, 01 Jun 2017 15:24:12 GMT