BETC, Europe’s largest creative agency, has appointed PR company FinchFactor to manage a public relations strategy to support the agency’s global expansion.
FinchFactor will be working directly with founders of the Paris office Remi Babinet and Mercedes Erra, recently appointed Global Business Development Director Guy Hayward, and CEO of the London office, Matthew Charlton.
Guy Hayward, Global Business Development Director, BETC, said:
“BETC has been working with international brands over the last 17 years. My focus now is the global expansion of the agency beyond Paris and London. We’ve brought FinchFactor on board as part of that plan, because of their global perspective and expertise beyond France and the UK.”
Matthew Charlton, CEO of BETC in London said:
"BETC London needs an expert global PR partner to fuel our reputation, and we are convinced that working with FinchFactor will deliver that."
FinchFactor was founded in Amsterdam in 2009 by Kerrie Finch, who previously worked at Wieden+Kennedy Amsterdam as PR Director. Specialized in the creativity industry, FinchFactor provides PR strategy and reputation management to lifestyle brands and brand builders. Clients based in Stockholm, Paris, London, New York and Amsterdam, include Anomaly, AKQA, Diageo, Honda, Tribal DDB and TAXI.