BETC and Yoann Lemoine’s Lolita Lempicka
The new film for the first Lolita Lempicka perfume produced by BETC goes beyond advertising conventions to borrow from the world of cinema. Shot in cinemascope and lasting 2m50s, it features the American actress Elle Fanning and is directed by Yoann Lemoine who also composed the music under the name of Woodkid. It focuses on the essence of a first perfume: the awakening of desire. Different versions of the film will be shown throughout France (cinema, internet and TV) starting 18 September.
Elle Fanning is much more than just another “It girl”, she is one of the most promising actresses of her generation. Discovered by Sofia Coppola in Somewhere, produced by Spielberg in Super 8, this young actress on the fringes of adolescence has picked up a string of awards. She approaches each role with professionalism and intensity that touch the profession as well as the public. Yoann Lemoine is a phenomenon. The Frenchie, discovered by David Lynch and adored by the video world, lights up the web with each of his creations. His AIDS awareness film and the clips he has made for Katy Perry, Rihanna and Lana Del Rey have chalked up millions of views. But he is not the man of a single medium – Yoann Lemoine is also goes by the stage name Woodkid, a musician who produces epic compositions and whose career has been crowned by a world tour of the most prestigious international venues.
Credits
Client: Lolita Lempicka
Client Management: Rémi Cléro, Valérie Lecoanet
Agency: BETC
Agency Management: Valérie Albou, Patricia Hayem, Laura Kerdraon
Creative Director: Florence Bellisson
Art Director: Pascal Moncapjuzan
Assistant Art Director: Ludwig Couet, Eva Huguet
Copywriter: Valentine Gilbert
TV Producer: Fabrice Brovelli
Music Supervision: Christophe Caurret
Production Company: Iconoclast
Director: Yoann Lemoine (Woodkid)
Media Strategy Planner: Martine Picard
PRINT
Client: Lolita Lempicka
Client Management: Rémi Cléro, Valérie Lecoanet
Agency: BETC
Agency Management: Valérie Albou, Patricia Hay, Laura Kerdraon
Creative Director: Florence Bellisson
Art Director: Pascal Moncapjuzan
Assistant Art Director: Ludwig Couet
Copywriter: Valentine Gilbert
Media Planning: Martine Picard
Photographer: Cedric Birh
Art Buying: Isabelle Mocq
Production: Antonina Alfonsi
WEB
Client: Lolita Lempicka
Client Management: Rémi Cléro, Valérie Lecoanet
Agency: BETC
Agency Management: Valérie Albou, Patricia Hayem, Laura Kerdraon
Creative Director: Florence Bellisson
Art Director: Pascal Moncapjuzan
Assistant Art Director: Ludwig Couet
Copywriter: Valentine Gilbert
Strategic Planning: Martine Picard
Producers: Antonia Alfonsi
