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BETC and Bouygues Take You On the Real Tour de France

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See what people get up to all over France with this interactive map

BETC and Bouygues Take You On the Real Tour de France

Have you ever wondered what French people are really like?

Are they all elegant, slim and chic? Do they eat croissants for breakfast every day? Are French kids the most well-behaved in the world, do young people only listen to electro and do they all still smoke?

Now, for the first time, thanks to an interactive map created by BETC for Bouygues Telecom, it’s finally time to find out the truth about these mythical creatures; or at least what stories they like to tell through their smart phones.

Bouygues has the largest 4G network in France and prides themselves on being present in every corner of the land of wine and cheese. They cover 99% of France and over 18,000 villages.

To show this in a fun way, BETC Paris and production company Francine Framboise travelled all over France to create a campaign with 91 short videos; featuring Bouygues users all over the country and published them here. The videos are geo-located and also tagged with search words such as beach, travel and city.

The entire campaign, from the idea to the site, was done over the course of only one month.

The website is organic and will live and breathe through new stories that users can send in via messenger to be published.

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Digital Production Company

Developers: Jean Delpech, Lucie Marche, Julien Darchy

Production Company

Director: Pierre-Édouard Joubert

Production Company: Francine Framboise

Producer: Stéphanie Huguenin

Creative Agency

Art Director: Pierre Jungers

Copywriters: David Campese, Tiampa Bamrounsavath

Creative Agency: BETC Paris

Executive Creative Director: Stéphane Xiberras

Producer: Sebastien Lintingre

Strategic Planner: Alexandre Ben Soussan

Music

Sound Design: Gum

Categories: Smart watch, Consumer Electronics

BETC Paris, Fri, 13 Oct 2017 15:42:50 GMT