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BETC and Bouygues Have Hidden 20 Tricky Netflix References in an Ad

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Try your hand at this surprisingly difficult challenge...

BETC and Bouygues Have Hidden 20 Tricky Netflix References in an Ad

French telecom company Bouygues has teamed up with Netflix on a film with a hidden challenge.

The company's new TV ad, created by BETC, features 20 hidden references to Netflix Original shows. It's the viewers' job to find them. You can check out the film below but try your hand at the official challenge on the dedicated site here.



Okay. So, you’ve spotted the lights from Stranger Things? Congrats… but that was the easiest one.

To find the other 19 you might want to take a closer look or two – even committed Netflix bingers with a trained eye for details will struggle to spot all the references.

The film shows a typical teenage boy chilling in front of Netflix on his phone when the battery suddenly runs out. We follow his desperate quest for a charger to watch the end of his episode. The boy ends up finishing the series on the couch next to his cunning mother (guess who hid the charger…)

The ad will run on French TV from this month and promotes an offer where new premium phone and internet subscribers are offered one year of access to HD and multiple screen Netflix.


Credits


CLIENT: BOUYGUES TELECOM
CLIENT MANAGEMENT: TANGUY MOILLARD, ANNE-LAURE DREANO, CÉLINE MATTER, JÉRÉMY RODNEY, LUCAS JOLY, DIANE RÉOL

AGENCY: BETC
AGENCY MANAGEMENT: BERTILLE TOLEDANO, MATHIEU LAUGIER, SOPHIE ROBERTS, ADRIEN BLETTON
EXECUTIVE CREATIVE DIRECTOR: STÉPHANE XIBERRAS
CREATIVE DIRECTORS: DAVID SOUSSAN, MARIE-ÈVE SCHOETTL
COPYWRITER ART DIRECTOR: ALEXANDRE GIROD, JULIEN VERGNE
TRAFIC: ALEXANDRA CHINI
CREATIVE PRODUCER: SÉBASTIEN LINTINGRE
PRODUCTION COMPANY PRODUCER: JEAN DUHAMEL / JULES DIENG
DIRECTOR: ADRIEN ARMANET
SOUND PRODUCTION: GENERAL POP
MUSIC CREATIVE DIRECTOR: CHRISTOPHE CAURRET

WEBSITE
PROJECT DIRECTOR: THIBAULT CUISINIEZ, CLAUDE ZAMY
CREATIVE DIRECTOR: SYLVAIN PARADIS
WEB DESIGNER: MICKAEL DUBOST
TECHNICAL CONSULTANT: ALEXIS GALBOURDIN, BENJAMIN VERGNE
DEVELOPER: ANTONIN LANGLADE

DIGITAL ACTIVATION
HEAD OF ENTERTAINMENT STRATEGIES: LENNIE STERN
ACTIVATION STRATEGISTS: MARINE BIROLLEAU, CHARLOTTE JACQUETY

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Genres: People, Comedy

Categories: TV and Radio, Media and Entertainment

BETC Paris, Thu, 11 Jul 2019 15:58:38 GMT