Bestinvest Appoints Harbour Collective as Creative Agency and VCCP Media to Lead Media Strategy

Award-winning online investment platform Bestinvest, part of the Tilney Smith & Williamson group, has appointed strategic and creative consultancy Harbour Collective as its creative agency partner, and VCCP Media to handle all planning and buying of media campaigns.

Harbour Collective, which already works with Bestinvest’s parent company Tilney Smith & Williamson, will now partner with the investment service to develop a through-the-line launch campaign for a new, improved digital proposition that will help place the power of good advice into more hands. The push will involve activity running across VOD, out-of-home, digital and social channels. As the Bestinvest UK media agency, VCCP Media will be responsible for the strategic and commercial media campaign amplification, and the work will commence immediately.

Bestinvest is an online investment platform for people who choose to make their own investment decisions, providing them with access to an extensive range of funds, shares, investment trusts and ETFs across multiple account types including ISAs, Self-Invested Personal Pensions and Junior ISAs for their children. The new campaign, which will go live in the first half of 2022, will target people who don’t need a full wealth management solution but would benefit from tools, insights and guidance to help them plan for the future and make better financial decisions.

Simonetta Rigo, chief marketing officer, Bestinvest, said: “We are hugely excited to be partnering with both Harbour Collective and VCCP Media to showcase the best of what our company can do for investors. This is just the start of some great initiatives across multiple media touchpoints in 2022, and together with these two formidable agencies at the helm of our creative and media strategy we’re looking forward to delivering on our goals for Bestinvest.”

Kevin Chesters, co-owner and strategy partner, Harbour Collective, said: “Long before the launch of all the trendy Fintechs and the arrival of a plethora of online money “experts”, Bestinvest was here supporting and guiding clients in the right ways to invest their money. This new, improved product is the next stage in the story of this wonderful brand. Watch this space.”

Tara Marus, joint CEO, VCCP Media said: "We’re delighted to be collaborating with Harbour Collective on this multi-media launch campaign for Bestinvest as we both share the same challenger ethos and ambition. Bestinvest is the epitome of the challenger brands we love to partner with at VCCP Media, and we can’t wait to work together to amplify their unique market offering.”

Launched in 2019, Harbour Collective has since won high profile tasks for Fitbit, The Athletic, John Lewis and McCarthy Stone. This new engagement is the latest in a run of new business wins for the consultancy, which picked up work from match.com, Tilney Smith & Williamson, Suicide & Co, Techsembly and BT in 2021.

Founded in 2002, VCCP Media is the Media division of international integrated communications agency, VCCP. Based in London, VCCP Media works for multi-sector clients including Abbott, Bonhams, City Index, De Montfort University, GoDaddy, Hisense, Organix, Princess Yachts, Royal British Legion, SsangYong, Saga, Sofa.com and Violife.