Fri, 30 Jan 2015 11:31:10 GMT
As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch announced that it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.
Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.
The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship. The creative agency for both Budweiser spots was Anomaly.
“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”
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Creative Agency: Anomaly
Categories: Beers, Alcoholic BeveragesAnomaly London, Fri, 30 Jan 2015 11:31:10 GMT